diskMAGazine (Aug 1991) : Q&A.BTH

                             AmiEXPO Q&A Sheet
Q:  What is AmiEXPO?
A:  AmiEXPO is an international computer show and seminar series dedicated
exclusively to the Multimedia Commodore Amiga Personal Computer. AmiEXPO
is a conduit for information, hardware and software to all levels of the
Amiga marketplace: from the sophisticated video professional to the
computer novice. AmiEXPO was the first Amiga-only show and has
consistently been the largest, best-attended venue for new product
announcements and presentations by leading industry experts and
Q:  When and where will AmiEXPO take place? 
A:  AmiEXPO shows are held 3 times each year in different parts of the US.
AmiEXPO Summer '91 will take place July 26, 27 and 28 at the Stouffer
Orlando Resort at Seaworld in Orlando, Florida. AmiEXPO California will be
held October 4, 5 and 6, 1991 in Oakland, California at the Oakland
Convention Center.
Q:  Who attends AmiEXPO?
A:  AmiEXPO will attract four distinct audiences:  
    - corporate and private video producers
    - home computer and video enthusiasts
    - corporate computer graphics and presentation end users
    - educators
Q:  What makes the Amiga computer important?
A:  Recent advances have made the Amiga important in three distinct
markets: amateur video, education and professional video production.
    Amateur Video:   The Amiga is very attractive to this market because
of its affordable price ($1,500 for a base system) and growing number of
low-cost video products, such as software for video titling, 3-D modeling
and animation, and hardware that lets hobbyists merge video and computer
graphics on a single TV screen, and then save to a VCR. At the higher end
of this market, consumers are using products like the NewTek Video Toaster
to create stunning, creative videos.
    According to Camcorder Magazine, some 12-15 million video camcorders
are currently in use in America. While impressive, this figure represents
only 8% of a potential market totalling over 150,000,000 units over the
next few years.  
    Among present and future camcorder owners, 10% are expected to want
add-ons that let them do more with their equipment, such as titling,
special effects, editing, etc. This translates into an Amateur video
production market with 120,000-150,000 amateur videographers now, --
and up to 15 million in several years.
    Amiga as Professional Video tool:  The Video Toaster and other
professional Amiga video products are currently fueling significant
changes in the professional video production industry.  
    For small video production firms, it is now possible to use
Amiga-based products to create high quality computer graphics, titling and
digital special effects with a relatively small investment in training,
software and hardware. The Amiga lets these companies compete favorably
against larger production houses with older, more expensive equipment and
greater overhead costs.
    For many small video producers, the Amiga is also the first personal
computer they have ever  owned. Products specifically targetted at
videographers are already available, including packages for storyboarding,
work scheduling, budgeting and job-pricing packages. In addition to using
their Amiga as a production aid, videographers are also learning to use
their Amigas as general-purpose business computers. This in turn has
created renewed demand for a wide range of other "horizontal" software
products already available for the Amiga: word processors, spreadsheets,
databases, telecommunications and more.  
    Meanwhile, larger video production companies are using Amigas as a
reasonable way to augment the more expensive equipment they already have.
For example:  broadcast stations are using Amigas as backup tools in case
more expensive character generators and paint boxes need to be taken off
line for any reason. Stations and production houses are also using Amiga
systems in remote vans on location to perform graphic paint & character
generation work.
    Amiga as Educational Tool:  For as little as $30,000-50,000, a high
school or university can assemble a functional video production suite
using Amigas for titling, special effects, animations. As video and
computer technologies continue to merge, "video-literacy" and "computer
literacy" will both become increasingly important to employers. Currently,
the Amiga is still the most cost effective way for school systems to
provide video literacy to a generation of young people already accustomed
to video as a means of communication. 
    Meanwhile, with or without a video production suite, the wide
availability of video camcorders (12-15 million in the USA to date) and
VCRs (around 80 million), the tools are now at hand for a student to
deliver book reports, term papers and other school projects on videotape.
Q:  Who produces AmiEXPO?
A:  AmiEXPO is produced by AMI Shows, which was founded in late 1987 by
members of AMUSE, the New York Amiga User Group. This is the fourteenth
AmiEXPO to be produced, and the second AmiEXPO to be held in Florida.
Since 1988, AMIEXPO has been sponsored by AmigaWorld Magazine, North
America's largest circulation Amiga-specific magazine. AmigaWorld is
published by IDG Communications, publisher of PC World, MacWorld,
InfoWorld and over 90 computer publications worldwide.